Michael Saylor, CEO of Strategy, posted the cryptic message “More orange than ever” on Sunday October 5th, fueling speculation about a new bitcoin purchase. The company already holds 847,666 BTC, acquired for $63.95 billion at an average price of $75,437 per coin, representing an unrealized gain of over $8 billion at the current price of around $86,000. Two consecutive Sundays had already followed the same pattern: a coded message posted on Sunday, followed the next day by a filing confirming the purchase. Strategy still has $18.84 billion in capacity under its at-the-market offering program. The company maintains its stated ambition of becoming the world’s largest publicly traded company by market capitalization.
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