Why Hasbro Is Winning the Toy Wars and Mattel Isn’t

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Hasbro is outperforming Mattel in the toy wars. Hasbro’s Spider-Man toy line benefited from a record movie debut with 360 million dollars in box office revenue. Meanwhile, Mattel stock is falling behind. This favorable dynamic for Hasbro illustrates the strength of its entertainment licenses against competition.

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Telemachttp://cryptoinfo.ch
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