For its October 13 product launch, Apple had Australian twin sisters Maricor/Maricar hand-embroider its 1977 rainbow logo, releasing a video showing the stitching process rather than just the finished result. A study by Ipsos with Syracuse University involving 3,000 American consumers reveals that human-made advertisements score an average of 14% higher on short-term sales effectiveness and 17% higher on long-term brand health compared to AI-generated alternatives. Researchers Dan Rice and Ripinka Patil confirm that disclosing AI use reduces perceptions of effort invested and decreases consumer engagement with the brand. Cornell University professor Stijn van Osselaer predicts that human-made products could become a luxury and that labels like “Crafted by humans” could appear on advertisements and products.
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