Tim Cook succeeded Steve Jobs as Apple’s CEO in 2011 and stepped down on September 1, 2025. Under his leadership, Apple’s market capitalization hit $5 trillion and its stock rose 2,000%. Services generated $109 billion in revenue in 2024, the Apple Watch and AirPods became wearables hits, and Apple reached $147 billion in liquidity. John Ternus, a former hardware executive, succeeded Cook as CEO.
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