NOWPayments data reveals a major shift in stablecoin usage: between July 2025 and July 2026, the combined share of SaaS and eCommerce grew from 48.26% to 55.54% of classified partners, an increase of 7.28 percentage points. SaaS experienced the fastest growth, rising from 15.58% to 27.78%, narrowing the gap with eCommerce to just 0.02 percentage points. Trading, by contrast, declined from 14.07% to 13.15%, falling from second to third place. According to Kate Lifshits, Commercial Director at NOWPayments, businesses make the mistake of choosing the token and network first when they should first define their operational workflows: billing, checkout, settlement, payouts, and reconciliation. These figures describe partner distribution within the NOWPayments ecosystem, not transaction volume or market-wide industry share.
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