Meta’s VP argues that agentic AI is radically transforming advertising by enabling single-person companies to reach billion-dollar valuations. In Brazil, Movida, one of the largest car rental companies, saw a 44% increase in daily bookings using Meta Business Agent, with 85% of customer conversations handled entirely by the AI. More than one million businesses are already using AI agents on WhatsApp and Messenger. The UK ranks as the world’s third-largest AI market. The executive warns against companies using the technology to optimize existing processes instead of completely reimagining their business models.
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