GoPro announced on September 1 a merger with Starman Optical, a photonics company specializing in optical transceivers for data centers, for 285 million dollars. The deal aims to transform the action camera maker into an AI infrastructure provider, with completion expected by the end of 2026. The stock surged approximately 40 % on the day of the announcement while wiping out over 92 million dollars in debt. This euphoria masks a harsh reality: revenue dropped 31 % in the second quarter of 2026 to 105 million dollars, with a net loss of 51 million, and the stock has lost nearly 90 % of its value over five years.
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