According to a Binance Research report published on August 12, Generation Z is adopting a significantly more conservative investment behavior than expected. This cohort now allocates 25% of its direct equity trading volume to unleveraged ETFs, compared to just 9.5% for millennials, and its ETF holder base grew by 2.9% in July while other generations declined. Approximately 76% of Gen Z bStocks accounts were net accumulators, the highest share of any generation, with 77% accumulating in direct equities. Gen Z already accounts for 44% of Binance’s direct-stock and bStocks users, yet trades fewer leveraged or inverse products than other working-age cohorts, with only 3.93% of net inflows going to these products despite 9.25% of turnover.
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