Strive acquired an additional 3,311 bitcoins for approximately $280 million between October 5 and 9, bringing its holdings to 32,773 BTC, representing an 11.2% increase. At the current bitcoin price around $83,000, this reserve is worth approximately $2.7 billion, with an average purchase price near $84,600 per bitcoin. The company listed on Nasdaq under the ticker ASST funded these purchases through warrant exercises that raised approximately $208 million, according to CEO Matt Cole. Founded in 2022 by Vivek Ramaswamy, Strive completed its merger with Asset Entities in September 2025, marking its stock market debut and deployment of its Bitcoin treasury strategy. The company notes, however, that the increase in reserves must be compared to the growth in share count and capital costs to assess the actual impact on shareholders.
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