Sanxingdui: Future Past, premier long métrage entièrement généré par IA à_projeter dans les cinémas chinois, a rapporté environ 1,21 million de yuans, soit près de 181 000 dollars, entre son 23 octobre et les 26-27 octobre, selon Maoyan. Son budget de production dépassant 10 millions de yuans, le film deficits far largely below its expected returns. Il a pourtant benefited from more than 10,000 screenings on its opening day, but attendance averaged only two spectators per séance and occupancy rates fell to 0.1%. Bona Film Group worked on the project for more than two years with nearly 100 employees, generating more than 1.2 million images using AI tools, and obtained the first public screening permit granted in China to a fully AI-generated film. This commercial failure contrasts with the success of short-form AI content in China, while AI-related activities account for only 0.42% of the group’s revenue and the company’s share price reportedly fell after the film’s release.
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