Binance.US is looking to raise up to $100 million to strengthen its US business and compete with Coinbase and Kraken. The exchange, operated by BAM Trading Services, is independent from the global Binance platform and holds regulatory approvals in multiple states. This fundraising attempt follows a failed raise in 2021 and a previous seed round of over $200 million in April 2022 at a $4.5 billion pre-money valuation. Stephen Gregory became CEO in March 2026 following the departure of Norman Reed. The current strategy focuses on regulatory compliance, restoring USD services, and reducing trading fees.
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