Ether.fi will launch a branded stablecoin on Ethena’s Whitelabel Stablecoin-as-a-Service platform, with Ethena handling issuance, backing management, custody, reserves and liquidity integrations. Ether.fi will retain the user relationship and revenue generated by the token while Ethena provides the technical infrastructure. Key details including the token’s name, backing composition and launch date have not yet been disclosed. Ethena’s whitelabel platform offers two backing options: USDe, its synthetic dollar currently supplying approximately $4.9 billion, or USDtb, a GENIUS-compliant stablecoin backed by traditional assets with a strategic partnership including BlackRock. The move aligns with Ether.fi’s broader strategy to expand beyond liquid staking into neobank-style consumer financial products.
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