Brian Armstrong, CEO of Coinbase, confirmed on September 28 during the Money Rehab podcast that he was maintaining his target of $400,000 for Bitcoin by 2030. His calculation is based on multiplying the previous all-time high of approximately $126,000 from October 2025 by three, while the current price hovers around $84,000. Such a valuation would bring the network’s capitalization to approximately $8.2 trillion. This target remains more moderate than Cathie Wood’s projections ($1.5 million at ARK Invest) or Michael Saylor’s ($21 million by 2046). However, some analysts, such as Matt Hougan of Bitwise, consider the four-year cycle model obsolete since the massive arrival of spot ETFs on the market.
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