Adobe forecasts a 130% year-over-year surge in AI-assisted traffic to online retail sites this holiday season in the United States, from November 1 to December 31. Total online holiday spending is projected to reach $275.1 billion, a 6.7% increase from the previous year. Cyber Monday remains the biggest online shopping day with projected spending of $15.1 billion, up 6.2% year-over-year. AI-referred visitors generate 43% higher revenue per visit and add items to their carts at rates exceeding 32%. According to a survey of 5,000 US consumers, 77% feel more confident in their purchases when using AI assistance.
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