X is studying the payment of its creators in stablecoins, notably USDC, according to a source close to the matter. Elon Musk’s platform is overhauling its creator payment system: the old Revenue Sharing program ends on September 7 and is being replaced by the new Original Content Rewards. Meta has already crossed this milestone by paying some Facebook creators in USDC on the Solana and Polygon blockchains, with nearly $3 billion paid out in 2025 and expansion planned to over 160 markets. The total stablecoin market capitalization now exceeds $300 billion. Adoption by X would mark a new step in extending stablecoins to payments to individuals.
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