Daniel Hulme, Chief AI Officer at WPP, said in an interview with CNBC that AI is profoundly transforming the advertising industry. He explained that the next major shift will come from AI agents capable of making recommendations and purchases on behalf of consumers. This evolution raises the question of who the real customer is: the person or their personal AI. Hulme also discussed AI-generated creative work, synthetic audiences, and the future of advertising in chatbots.
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