Williams-Sonoma is one of the top-performing retail stocks of the year, with its share price up about 23% year-to-date and over 200% over three years, outperforming competitors like Wayfair and RH despite a sluggish housing market. The company managed to raise its operating margin from 7.9% in 2019 to 17.6% by 2021, keeping operating income nearly stable at approximately $7.81 billion in revenue in 2025. E-commerce now accounts for more than two-thirds of the retailer’s sales, and it uses AI to optimize its business with significant results: customers using its AI assistant « Olive » purchase at three times the rate of others. B2B sales grew nearly 15% in the most recent quarter and could double to reach $2 billion in annual sales, while Williams-Sonoma received a $200 million tariff refund following a Supreme Court decision.
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