In the third quarter, Meta’s advertising revenue grew 26% to $63.1 billion, compared with a 12% increase and $63.4 billion for Google’s Search division. The 14-percentage-point growth gap was Meta’s widest advantage since 2021, while chatbots are reducing clicks on links and threatening Google’s advertising model. Nearly 10 million advertisers used at least one of Meta’s AI tools, including Meta AI, which generated almost 5% more conversions and 9% higher advertising spending among adopters. Google is pursuing greater diversification, notably through its cloud computing business, whose quarterly revenue grew by more than 100%, while Meta is targeting future subscriptions to its AI services.
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