Asian retailers are seeking to increase sales by turning their locations into experiential destinations and reducing friction between customer attention and purchases. Chadatip Chutrakul, CEO of Siam Piwat, said consumers are spending more on products connected to their life, health and happiness. The Thai group plans to open ICONPHUKET in 2029, a Phuket complex combining retail, residences, offices, hotels, green spaces and health and wellness facilities. AS Watson is using artificial intelligence to analyze shopping journeys in its stores and improve product layouts, signage and availability. Meanwhile, Rakuten Ichiba has partnered with Google to convert YouTube audiences into purchases as relationships between consumers and brands now develop within months.
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