Salesforce has signed a definitive agreement to acquire Loops, an Israeli startup specializing in AI-powered analytics software. The deal is estimated at around $30 million, though official terms were not disclosed. Founded in 2020 by Tom Laufer and Ido Adiv, Loops offers agentic analytics technology that continuously tracks key performance indicators, explains changes through machine learning, and recommends actions. The technology will be integrated into Tableau, Salesforce’s data visualization platform. The acquisition is expected to close in early November 2026, within Salesforce’s fiscal year 2027.
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