Ripple has signed a multi-year deal with the University of Florida to place the XRP logo at both 25-yard lines inside Ben Hill Griffin Stadium, an 88,000-seat venue known as The Swamp. The agreement reportedly brings in approximately $5 million per year for the university, positioning it among the higher-tier sponsorship deals in college sports. Beyond on-field branding, the partnership includes digital platform placements, event signage, and financial literacy programs for student-athletes and the broader campus community. Ripple had previously entered the collegiate sports space earlier in 2026 with a jersey-patch sponsorship with the Kansas Jayhawks. The deal is a brand awareness play rather than a payments integration, as XRP will not be used for transactions at the stadium or on campus.
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