OpenAI now sells ads inside ChatGPT in 89 countries, adding 26 markets to the 63 listed in late September. The program launched in the US in February 2026 before expanding, notably with 31 European markets in August, followed by India, the Middle East and North Africa. Seven Southeast Asian markets joined on September 23, 2026, before a further expansion whose details OpenAI has not disclosed. Tens of thousands of advertisers have joined the program and can use self-serve tools, while Plus, Pro and Enterprise subscribers remain ad-free.
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