Old Major Market LLC, an artisan meat distributor based in Indianapolis, announced that starting in 2026, the company will keep 100% of Bitcoin payments received directly on its balance sheet instead of instantly converting them to cash. Founded by Mark LaFay, the business supplies all 48 contiguous US states, with maple bourbon bacon being particularly popular. The strategic shift occurred after the owner realized Bitcoin’s long-term appreciation potential. According to the calculations presented, if local Bitcoiners represent just 1% of sales and BTC doubles in value, the owner’s net profit could increase by 20%, rising from $100,000 to $120,000 annually.
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