John Ternus becomes CEO of Apple on Friday, succeeding Tim Cook who will take the executive chairman role while remaining available to mentor his successor and represent the company with policymakers. Ternus’s main challenge will be repositioning Apple in the AI era, where the company lags behind competitors like Google and OpenAI. Apple controls about a fifth of the global smartphone market and nearly two-thirds of the premium segment, devices costing more than $600. The article cites Clayton Christensen’s concept of the innovator’s dilemma, which shows that dominant companies tend to focus on improving their most profitable products to the point of ignoring disruptive innovations that threaten their core business.
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