Morgan Stanley became the first globally systemically important bank to launch a spot Bitcoin ETP, which surpassed 600 million dollars within months of its April debut. Amy Oldenburg, Head of Digital Assets at Morgan Stanley, explains how the product came together, its competitive pricing below other available spot Bitcoin ETFs, and the 0 to 4 percent allocation framework applied across three investor risk profiles. She also discusses what still prevents clients from making their first Bitcoin allocation and why the bank has no equivalent gold allocation planned. The possibility of Morgan Stanley holding Bitcoin on its own balance sheet was also addressed.
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