Meta launched Muse on September 8, 2026, a free AI agent for consumers that reached 6.6 million downloads with a 73% day-1 retention rate, while OpenAI deployed Dots on September 29, 2026, a paid enterprise agent starting at $100 per month built on the GPT-6 Astra model. Muse gives each user a dedicated virtual machine, whereas Dots requires explicit consent before handling sensitive tasks and draws on a base of over 35 million weekly ChatGPT and Codex users. Meta announced the Personal Agent Protocol on October 6, 2026 to address interoperability challenges between agents. The market reaction has so far favored Meta with stock gains, but the two strategies could converge over time according to Bloomberg: Meta’s free virtual machines are costly to run and Dots’s high price limits casual experimentation.
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