Retail sales during the holiday season are expected to exceed $1 trillion for the first time, with 4.5% growth according to Bain & Company. This increase is largely attributed to inflation, with actual unit sales remaining more modest than they appear. Tax refunds, up $43 billion (17% year-over-year), support purchasing power, although half has already been absorbed by rising gas prices. Deloitte forecasts even higher sales at $1.7 trillion, as consumers adopt value-seeking behaviors such as promotions, buy now pay later options, and switching to private-label brands.
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