GEN.G secured a 1-0 lead in their best-of-three series against Hanwha Life Esports during the LCK 2026 Rounds 1-2 match on August 5. The game drew crypto bettors through Polymarket and Crypto.com, which offer futures contracts on LCK match outcomes. GEN.G announced a partnership with Theta Labs in June 2025 to develop blockchain-based fan engagement tools. Hanwha Life Esports, owned by Hanwha Life Insurance, claimed their first-ever LCK title in 2024 by defeating GEN.G. These esports prediction markets operate in a regulatory gray zone across many jurisdictions, particularly in South Korea where authorities have historically taken a strict stance on both crypto and gambling.
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