Onchain gacha spending hit an all-time high in June 2026, driven by the Pokémon card frenzy and the tokenization of these real-world assets on the blockchain. The trading card market is valued between $9.2 billion and $15.11 billion according to different industry estimates. Pokémon became the most popular toy brand in the US in 2025, with $2.5 billion in sales, up 87% year-over-year. The gacha mechanism, which allows users to buy sealed packs containing random cards and instantly resell them at 85% of their value, is particularly well-suited to blockchain by removing delays and logistical complications. Platforms like Collector Crypt have tokenized roughly $40 million worth of cards and comics.
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