Franklin Templeton, an asset manager overseeing roughly $1.8 trillion, is integrating OpenAI artificial intelligence tools into its financial research process. The firm is using Codex to connect research, risk, compliance and trading data through a semantic layer that gives portfolio managers context and a unified view of investment ideas. The objective is to compare competing views, identify overlooked risks and continuously synthesize information while retaining human judgment and internal governance. This approach is part of its digital assets strategy: the firm expects the cryptocurrency market could reach $20 trillion to $30 trillion from a previous peak of $4 trillion if tokenization and institutional adoption continue to advance.
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