FIFA President Gianni Infantino wants to create a $20 billion subsidiary called FIFA Forward Enterprise and sell 20-21% equity to private investors for approximately $4.2 billion, while retaining majority ownership. UEFA, Concacaf, and the Asian Football Confederation have all opposed the plan, with UEFA calling it « non-negotiable » and hinting at possible boycotts of future FIFA events. National associations have until September 19, 2026 to approve the deal, with a $20 million sweetener offered for early signers. If successful, the $20 billion valuation would make it one of the largest sports-related private transactions ever attempted.
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