Executives from the world’s largest companies, including Mastercard, Ferrari, Shell, Google, and OpenAI, gathered at the Fortune CEO Forum in London to discuss Europe’s growth levers. The Fortune 500 Europe ranking reveals that the continent’s top 500 companies generated $15.5 trillion in revenue this year, up 4%, and over $1 trillion in profits, an amount equivalent to half of Europe’s GDP. CEOs are calling for a favorable regulatory, energy, and fiscal framework to convert these assets into growth. On artificial intelligence, Marc Benioff (Salesforce) urged AI companies to take responsibility for their products, while consensus emerged in favor of regulation that spurs innovation rather than prevents it. The green transition is also central to the debates, with several leaders arguing that Europe can turn its low-carbon strategy into a competitive advantage.
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