Charles Hoskinson, founder of Cardano, joked about actress Sydney Sweeney potentially investing in XRP after David Schwartz, co-creator of the XRP Ledger, posted a selfie in front of an advertisement for the actress’s sports prediction market Novig in Times Square. Evernorth, the company spun off from Ripple’s XRP treasury, celebrated its Nasdaq listing on October 14 under the XRPN ticker, starting with 473 million XRP in its treasury and $300 million in gross cash proceeds. Sydney Sweeney’s advertising campaign for Novig sparked controversy due to provocative visuals. Unverified reports had also circulated in July 2025 about a potential partnership between Sydney Sweeney and Ripple, never officially confirmed.
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