A study by the Bitcoin Policy Institute conducted among 1,516 American voters reveals that the « digital gold » slogan failed to convince respondents, finishing near the bottom among 19 tested messages. Messages focused on personal control, such as « you decide how much you invest, » received the highest scores. Word of mouth proved far more effective than traditional media communication: 23 % of respondents trust a Bitcoin-holding friend or relative, far more than media figures. The study also shows that 74 % of voters have little or no confidence in the dollar to preserve its value, representing favorable ground for Bitcoin. After addressing concrete concerns of respondents, the share of very or extremely interested people rose from 19 % to 24 %.
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