Amazon has launched Shop the Scene, a new feature on Prime Video allowing U.S. users to buy clothing and accessories worn by actors in the shows and movies they watch. This function uses AI to identify items on screen and suggest similar products available on Amazon. It is currently available on more than 600 Prime Video titles. The Shop the Show offer, which allows purchasing show-related merchandise, is expanding to more than 8,000 titles from 1,300 previously. This initiative aims to monetize the growing Prime Video user base, with the ad-supported tier now reaching over 315 million people worldwide.
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