Apple has told some suppliers to cut production of components for the iPhone 18 Pro and iPhone 18 Pro Max, with October component orders at least 15% below original requests. The iPhone 18 Pro starts at $1,199 and the iPhone 18 Pro Max at $1,299, each representing a $100 increase from previous models. This price hike comes amid surging memory chip costs, with J.P. Morgan estimating DRAM prices will rise more than 400% from early 2024 through the end of 2026. IDC forecasts global smartphone shipments will fall 16.7% in 2026, the steepest annual decline on record. Apple has not confirmed these reported order reductions, which represent a first major test for new CEO John Ternus.
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