OpenTable’s ChatGPT integration booked tables for 190,000 diners in September 2026, according to Booking Holdings CFO Ewout Steenbergen during the company’s quarterly earnings call. Launched on August 10, 2026, the feature provides real-time availability based on location, date, time, party size, cuisine, budget, and dietary needs. It is available to all ChatGPT users, including those on the free plan. Booking Holdings said AI and large language model channels have delivered 17-fold year-over-year growth in seated diners, who spend about 20% more on average. The integration still represents only around 0.1% of OpenTable’s monthly volume, based on approximately 1.9 billion diners annually, while the company’s internal AI Concierge tool has more than 500,000 monthly active users.
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