Ogilvy and talent agency Creative Artists Agency are launching Echo, a generative AI platform designed to create controlled celebrity advertisements. The platform prioritizes talent consent, intellectual property protection, and brand integrity. Its public unveiling is scheduled for November 12, 2026, at 11 AM EST, during an OgilvyOn Live webinar. Actor Terry Crews is the first prominent figure to license his likeness to Echo, driven by concerns over unauthorized and uncompensated use of digital replicas. By requiring documented consent, Echo aims to give brands legal and reputational protection while giving celebrities more leverage in endorsement deals within a market valued at approximately $25 billion.
Source: Read the original article
Disclaimer: this content is for information purposes only and is not financial advice. Cryptocurrencies are highly volatile: you may lose all of your capital. Always do your own research. Legal notice
