Qualcomm will raise prices across its entire product range from September 1, 2026, with increases ranging from several tens of percentage points. The chipmaker attributes the decision to higher costs for memory, wafer fabrication, assembly and testing, advanced packaging and substrate materials. Snapdragon X processors for laptops are expected to face an additional increase of approximately 10% from October 1, 2026. The move comes as the smartphone market struggles and Qualcomm’s handset revenue fell 20% year over year to $5.1 billion in fiscal Q3 2026. Device manufacturers must either absorb the higher costs, pass them on through higher retail prices or shift toward less expensive configurations, putting pressure on margins and consumer affordability.
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