The Cavs Rewards loyalty program, built on Uptop’s blockchain technology, increased participating partners’ spend by 21% and the Cavaliers’ online shop sales by 51%. Launched on October 25, 2024, the program had enrolled 18,000 to 21,000 members and recorded more than 3 million transactions by mid-2025. Annualized partner spending reached an estimated $8 million to $8.5 million, including more than $1 million in incremental revenue. The team’s direct-marketing fan database also grew by 50%, while the Detroit Pistons and LSU Athletics adopted the same model.
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