Kylian Mbappé described a meme figure as a “Chinese dictator” during an appearance on a French television show, a comment widely interpreted as a reference to Mao Zedong. Within days, three Chinese sponsors ended their relationships with the player, and China Media Group said it would suspend broadcasts of La Liga and other competitions involving him. Mbappé and Real Madrid later issued apologies, while Javier Tebas met with China’s ambassador to Spain to seek solutions. The episode follows a series of Chinese nationalist reactions targeting brands and celebrities, including the 2021 boycott of H&M and a trademark dispute that weighed on Louis Vuitton’s sales in China.
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