Polymarket US has reached $8.7 billion in volume, with monthly volume hitting $8.8 billion in September 2026. Sports contracts account for 98% of recent trading activity, with NFL and college football events being the main drivers of participation. Coinbase and Roundtable launched on September 23, 2026 a platform allowing advertising revenue to settle instantly in USDC, a dollar-pegged stablecoin. About 200 publishers are involved, with plans to migrate approximately $100 million in annual ad revenue onto this platform.
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