Salesforce announced the acquisition of customer engagement platform Braze for approximately $5.66 billion. Braze shareholders will receive $47.50 per share in cash, representing a significant premium over Monday’s closing price of $30.04. Braze stock surged more than 50% on Tuesday morning following a brief premarket trading halt, while Salesforce shares slipped roughly 1%. The transaction is expected to close in fiscal year 2028. Braze develops artificial intelligence marketing tools for customer data and messaging management.
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