I want to see red’: General Motors is teaching its engineers to fail fast and ‘speak fearlessly’ as they take the EV battery fight to China

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General Motors is investing $900 million in its Battery Cell Development Center in Warren, Michigan, to develop lithium manganese-rich (LMR) batteries, a homegrown technology aimed at reducing dependence on nickel and cobalt. The company recorded $7.6 billion in EV-related charges last year but is targeting commercial production with LG Energy Solution by 2028. Battery chief Kurt Kelty, formerly of Panasonic and Tesla, has implemented a quarterly review system with red lights to encourage teams to take measured risks and fail fast. In 2025, GM reported $185 billion in revenue and $2.7 billion in net income, with a 17.2% market share in the United States.

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Telemac
Telemachttp://cryptoinfo.ch
Passionné de nouvelles technologies, j’explore l’univers de la blockchain et des cryptomonnaies pour partager l’actualité et les innovations du secteur.

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