Meta’s Muse app, launched on September 8, 2026, surpassed five million downloads in its first 22 days and topped the US app charts. Net daily active user additions plummeted 62.4%, dropping from approximately 198,000 in mid-September to 74,000 by early October. Average daily downloads fell 8.1% to roughly 165,000. Total daily active users stood at approximately 2.73 million on October 6, trailing Threads at the same point in its lifecycle. On October 9, Hunterbrook Capital disclosed a short position in Meta Platforms, citing Muse’s cooling momentum and the decline in app reviews.
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