BBC Director-General Matt Brittin has reviewed a 50-minute AI-generated Doctor Who episode, calling it “pretty good.” He emphasized that AI “is not going to replace humans,” while acknowledging that “everyone’s a creator” and that “not all creativity is bad.” The BBC had previously abandoned plans to use generative AI for Doctor Who marketing materials following public backlash. The iconic sci-fi series, which first aired in 1963, was put out to tender after the conclusion of a $220 million deal with Disney.
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