Kraken joined X’s Cashtag program on September 16, giving users a direct path to its trading platform from tickers displayed in their feed. This integration shortens the journey between discovering an asset on social media and actually buying it, a process that has historically been surprisingly long for crypto. The trade itself still happens at Kraken, but X becomes a key step in the investment process. In 2023, eToro cited 420 million Cashtag searches during the first quarter when connecting to Twitter Cashtags, illustrating why exchanges value this traffic. For trading platforms, the competition is no longer only about fees or liquidity, but also about being present where users decide they want to trade.
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