Ripple has signed a multi-year sponsorship deal with the University of Florida worth 5 million dollars per year, more than double the previous 2 million dollar contract signed with Geico in 2025. The XRP logo will be visible at each 25-yard line of Ben Hill Griffin Stadium, allowing the 90,000 fans in attendance and millions of television viewers to see it at every game. The deal includes digital media rights, in-game presentations, and financial and technology education programs for student-athletes and the broader campus community. This is Ripple’s second major college sports sponsorship in 2026, following a five-year deal with the University of Kansas announced in July.
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