Dick’s Sporting Goods’ stock is having its worst day ever, as sneakers aren’t selling without deeper discounts

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Dick’s Sporting Goods shares experienced their steepest decline in nearly three years on Tuesday as the sporting goods retailer’s quarterly results fell short of analyst expectations. Both earnings and revenue missed forecasts, and the company slashed its full-year earnings outlook. Consumers were only willing to purchase athletic shoes and clothing when deeper discounts were offered. Executive Chair Ed Stack nonetheless described the second quarter as « strong, » a view not shared by investors.

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