OpenAI held its first-ever brand trip called « Summer Club » at a luxury resort in Hudson Valley, New York, where private cabins range from $1,000 to $2,000 per night. The event featured ChatGPT Work workshops, painting sessions, and farm-to-table dining, sparking widespread backlash over the contrast between these wellness-focused activities and the massive energy demands of AI infrastructure. The company is pursuing a $500 billion data center project in Ohio and holds a $200 million contract with the Department of Defense. At least one content creator reportedly removed posts related to the trip after criticism intensified, and OpenAI’s influencer strategy, led by Charles Porch as vice president of global creative partnerships, now faces public scrutiny.
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